Inside the Debate over Google’s New Privacy Policy
Mar 28, 2012 in Tech. 0 Comment
On March 1, 2012, Google instituted a new privacy policy, which sparked a public debate about individual rights on the web. People enjoy surfing and researching on the Internet, but they don’t necessarily enjoy having their use of the web being tracked and advertisers market and target them. Google makes money by selling user information and behavior data to advertisers. With Google’s new privacy policy, your activity on each of its more than 60 services, including YouTube, Google Maps, Google Books, Picasa, and so on, is automatically shared among all of Google’s products.
On February 22, a letter signed by over thirty state and territory attorneys general was sent to Google. Concerns about sharing user information across Google products were addressed, but Google has ignored complaints on the new changes. The European Union sent a request for Google to postpone making the change as the policy violates an EU law. After a lack of response from Google, on March 5, the French cyber security bureau CNIL began investigating Google’s noncompliance.
Beyond the global debate, on an individual level, it seems that people are conflicted over Google’s new privacy policy. In a recent survey of over 2,000 Internet users, 91 percent said they always find what they search for, 73 percent said the information on the Internet was accurate and credible, and 66 percent said online information was fair and unbiased. Despite this positive attitude towards the Internet, those surveyed felt that it was an invasion of privacy for search engines to track web behavior and personalize search results.


