Mar 10, 2014 in Homeowner . 0 Comment
Cameras have come a long way in the past few years. These days, smart-phones can take pictures and videos that look almost professional, with a lot of details that can be captured in a camera the size of your palm. Yet, some of the pictures real-estate agents take continue to be horrendous. Why? Because the medium, unlike the Marshall McLuhan declaration, is not the message. It’s the message, and only the message, that’s important, not the medium. It is what’s in the picture that counts, not the instrument that was used to take it.