May 16, 2013 in Tech . 0 Comment
Any business model must include a budget and strategy for marketing. But how much of it should be traditional marketing, and how much online? Cyber marketing currently eclipses more traditional models because of its cost-effectiveness. But there’s more to it than that. Let’s take a look at how cyber marketing can help you build a stronger brand.
Traditional marketing includes billboard advertisements, TV spots, and newspaper and magazine ads. Each one of these costs at least a thousand or more dollars per month. In the case of billboards, renting roadside signs can be as much as $100,000 per year. Cyber marketing, which includes blogging, social media, websites, and email marketing, isn’t by any means free, but it can be done fairly inexpensively. Signing up for social media accounts and email marketing is usually free. The biggest costs involved are staff wages for creating content for these online channels.
From concept to development and production, traditional marketing projects can take months.